During the London riots in 2011, the mass media mainly targeted youths rather than focusing on the issues that caused them. Social Media such as Facebook and Twitter, provided those who wanted to oppose to the negative representation of youths with a voice. The result of these media platforms were successful in that they could show not all youths fit into a collective identity. Although they are not as successful as the news because the audience was not large enough.
Examples of social media campaigns during the London Riots:
- #NotInMyName
- Riot Clean Up Project
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